Your audience is waiting

Get front and center with engaged listeners

Reach more listeners in one episode than any quarterly event or conference. Yes, that includes IT Nation, DattoCon, ASCII Success Forum, ChannelPro SMB Forum, or Tech Fest.

Your audience is waiting

Reach MSP decision-makers across news, inbox, and education —
where buying context is formed

Daily analysis (Business of Tech), high-trust operator inbox (Small Biz Thoughts), and practitioner education (IT Service Provider University).

5 Properties

Daily & weekly, audio, video & written

25,000 + listeners

Long tailed listenership

Easy for you to Engage

See how your company can be featured

Three Brands. Three Contexts.
One Decision-Making System

Business of Tech

Daily market context

Small Biz Thoughts

High-trust operator inbox

IT Service Provider University

Practitioner education

Sponsorships activate one or more of these contexts—depending on the package you choose.

How it Works

I’ve been on your side, I understand what a vendor needs, and I’m here to make this easy.

Watch the video below for an overview of MSP Radio, more about Dave Sobel, and what our brands and offerings are.

Have questions?

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Media & Marketing Opportunities

Your Engagement Options

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MSP Radio Sponsorships

Put your brand in front of MSP decision-makers—frequency and placement scale with your package.
Pick a tier for consistent quarterly visibility. Scale up as your goals (and reach) grow.

Each tier combines audio reach, inbox trust, and strategic visibility

Tier

Podcast Spots

Newsletter Features

Supporter Page Listing

Quarterly Strategy Review

Webinar + Podcast Boost

Cost

Expand quarterly reach

$10,000/quarter

Category leadership

$15,000/quarter

Unified Visibility

$18,000/quarter • $64,000/year

Unified Visibility

20 + SMB Community

$25,000/quarter • $90,000/year

Annual billing available on Premium + Integrated (save $6k–$8k).
All tiers are designed to preserve audience trust with host-read placements and high-quality distribution.

A la carte exposure

Need targeted exposure instead of a full-quarter presence? Choose the context that fits your objective.

Flexible ways to get in front of MSP decision-makers—on your timeline and on your terms.
Consider your options below and click into any option to learn more.

Podcast Advertising

Awareness and repetition

$1,500 per spot · $3,500 for 3-pack

Billing: Quarterly

Get in front of MSP decision-makers with in-episode podcast ads across MSP Radio. Start with a single spot or scale up with a 3-pack, with scheduled run dates, broad platform distribution, and the ability to refine your messaging as you go.

Newsletter Advertising

Inbox authority

$1,500 - $3,500

Billing: One-time

Choose a single insertion, upgrade to a premium top-banner spot, or pair inbox visibility with a podcast placement for added lift. Every placement includes performance metrics (open rate + CTR), UTM-tracked traffic, and light optimization guidance.

Event Coverage Sponsorship

Moment-based influence

$6,000 per day · Optional exclusive ad rights add-on: +$2,000

Billing: One-time

Sponsor a day of on-site (or event-focused) coverage and get exclusive daily branding across all interviews recorded that day, including verbal recognition in each episode’s intro/outro. Episodes are distributed across the Business of Tech podcast, YouTube, LinkedIn, and email newsletters, with sponsorship acknowledgment included in recap posts. Coverage is timed for peak attention during and immediately after the event—while maintaining strict editorial independence. (Optional add-on: exclusive ad rights for the day.)

Promote Your Event

Moment-based influence

$2,000 - $3,500

Billing: One-time

Get targeted exposure for your event to a highly engaged audience of MSPs, IT service providers, and channel professionals. Through multi-platform promotion via podcast episodes, email newsletters, and tailored pre-event content, you can boost event registration and build excitement with expert endorsement from Dave Sobel’s trusted industry voice.

Webinar with Podcast Boost

Education and lead capture

$7,500

Billing: One-time

Boost your brand with a custom webinar hosted by industry expert Dave Sobel, reaching both live attendees and the dedicated “Business of Tech” podcast audience. Drive lead generation, gain engagement insights, and enjoy long-term content visibility with on-demand access to the webinar and podcast episode.

Limited to 12 per year

SBT Channel Investment Programs

Sponsor MSP Education & Community Access

Turn partner marketing into partner enablement. The Channel Investment Program sponsors real access to the Small Biz Thoughts Technology Community—so your MSP partners get education, resources, and connection (not just another message).

You purchase the block. Partners activate seats at half price. You get clear visibility into adoption and outcomes.

Community Plus Block

Reach 10 partners • 1 seat each

6,500.00 annually (will not auto-renew)

Billing: Annually

Put your MSP partners inside the most trusted independent practitioner community in the channel — the Small Biz Thoughts Technology Community.

You buy the block. Your partners activate their own seats at half price. Everyone has skin in the game.

Team Plus Block

Reach 5 partners • 10 seats each

9,000.00 annually (will not auto-renew)

The SBT Channel Investment Program lets you put your MSP partners inside the most trusted independent practitioner community in the channel — the Small Biz Thoughts Technology Community.

Team Plus is the highest tier — built for MSP teams who want full access including ITSPU courses for their entire staff and private team workshop opportunities.

You buy the block. Your partners activate their own seats at half price. Everyone has skin in the game.